How to Build a Website
for Small Business

Photo of 3 people sitting at a conference table with a laptop
 

Ten years ago, it might have been enough simply to create a website as a virtual billboard to help customers find your small business online. Clearly, in today's Internet-driven world, that's no longer enough.

With thousands of people now using their smartphones as well as their desktop computers to locate products and services daily, businesses that are "off the digital radar" are missing out on finding new customers.

Today, digital marketing has become a key strategic tool for savvy entrepreneurs who want to enhance their visibility, strengthen their business reputation, and find new customers.

No Online Presence = Missed Opportunities

Yet surprisingly--whether it's due to lack of time, resources, or just not knowing where to start--many small business owners have yet to join the digital revolution.

In fact, many small businesses still haven't built a website. Luckily, as a small business owner, you have more options than ever to make this task easy and cost-effective

Whether you need to create a business website or update an existing one, keep these "best practice" tips in mind:

Key Factors to Consider

  • Know your purpose. A good place to start is by clearly defining what you want your website to accomplish. Is it to establish credibility and presence? Generate leads? Or sell products and services? Think about how your site will be used, how customers will find your site, and how you want them to use it.

  • Make content skimmable. Users typically don't read every word during a visit to a website.  And many people who visit your website today may be viewing it from smartphones or tablets on a small screen. Use bullets, subheads, and graphic elements to make it easy for them to quickly find what they.re looking for.

  • Keep the message focused. Use strong headlines and avoid listing every product and service you offer in great detail. Provide short descriptions of the key benefits of your products and services, and add visual graphics that attract interest.

  • Content is still king. Aim to provide information that is useful or entertaining, relevant, and shareable. When customers are viewing your site, they are usually looking for specific information, skimming headlines, photos, and graphics. Emphasize information that you want people to see, but handle it with a light and professional touch.

  • Implement search engine optimization (SEO) best practices. Because Google's latest algorithms focus less on keyword saturation and more on meaning and context for search queries than ever before, "long-tail," or conversational keyword phrases are gaining in importance. In addition, many experts say that visual-based SEO--featuring graphics, images and videos--is a major trend now on many of today's top-ranked web pages. This type of content has the potential to generate thousands of social shares very quickly.

  • Create a clear "call to action." Include a prominent button to allow your visitors to take action. Do you want them to ask for more information? Receive a call from a sales representative? Make a purchase online? Your call-to-action should be easy to find on the page; ideally, visible on the first page they see.

  • Identify technical considerations. Some of the most common concerns that people have when designing or updating their website include: determining whether they have the right hardware/hosting options and enough bandwidth to support their design; how to implement social networking; and how to develop effective e-commerce solutions.

Your Partner in Business Success

We hope the questions and issues we've raised above will provide a useful starting point in helping you create a business website that delivers the results you seek.

Verizon can help you launch your business online with a website plan that includes:

  • Hundreds of professionally designed templates to choose from

  • Weblistings to automatically list your business with top search engines

  • Social Syndication tools for publishing content directly from your website to social networking sites

  • Analytics tools for tracking and analyzing web page performance

If you have any other questions about setting up a business website, just visit us online or give us a call.

With some thoughtful planning and the right partnerships, you can create a website that will make the most out of your online presence--to help you achieve your business goals.

 
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Verizon Advantages

Affordability. When you order any Verizon phone and Internet bundle, you can include Verizon Websites for just a few dollars extra per month.

Turnkey products and services. You'll get everything you need to get your site up and running fast--from design concept to click-through rates--with a secure hosted solution for peace of mind.

Verizon Websites offers a number of tools to manage and grow your business, including easy-to-use builder tools and professional templates; social networking widgets; a PayPal shopping cart to sell your products online; and analytics tools to track page views and performance.

You.ll also have access to Weblistings. This easy-to-use service allows you to enter your business information once to list your business automatically with a wide variety of today's top search engines--as well as help customers locate you in local business listings.

Reliability. Building a website that works starts with choosing the right technology: one that offers the robust bandwidth necessary to share and stream high-bandwidth files, photos and videos.

Verizon provides High Speed Internet service to business customers. This gives small business owners a consistently fast speed (up to 10-15 Mbps downloads and 1 Mbps uploads) that can be counted on every day, with 99.9% network reliability.

In certain areas, Verizon also delivers FiOS to small business customers so that they can enjoy the exceptionally reliable performance of 100% fiber-optic Internet access service and unlimited data usage.

Even at peak hours, FiOS Internet customers get amazing Internet speeds up to 500/500 Mbps (in select areas), and unlimited data usage for their office and phone service.with 99.9% network reliability.

Speed. Verizon was the first in the industry to offer SpeedMatch(SM), which offers equal upload and download speeds to send data as fast as it.s received.

Support. We offer professional on-site installation of Internet service. In addition, you can call our Web Advisors seven days a week if you have questions about Web design and online marketing.

Cost. Check out the latest deals on Verizon Small Business bundles and start saving money for your business. Verizon offers a 30 day Money Back Guarantee. If you're not totally happy, we'll refund 100% of your charges.

Contract and Terms. Verizon puts it in writing by providing customers with a written price quote of the services they order. You also get a purchase summary that shows the first and subsequent bills, so you know what to expect in each billing cycle.

Bundles. To save time and money and simplify billing, you can add Verizon Websites to your Verizon Internet and phone bundle. For more information, visit us online today.

 


Note:  Firm Price Quote is valid for 5 business days and is an estimate based on current pricing, promotions and taxes that are subject to change. Quote does not include additional charges for nonstandard installations. Money Back Guarantee requires cancellation within 30 days of installation; excludes per minute usage, and labor/material charges in excess of standard installation.


 

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